1. Saul Bass: On Making Money vs Quality Work

"It costs every designer money to make things beautiful."

2. Productivity in 11 Words

Photo by Jayel Aheram

"One thing at a time. Most important thing first. Start now."

Probably the best thing I read last week.

Via.

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1. Facebook Now Accounts For 1 In 4 Internet Pageviews(?)

Database marketing firm Drake Direct claims that Facebook represents 1 in 4 pageviews in the US. By comparison, Google gets 1 in 12 pageviews using the same dataset.

The data sounds questionable, but it made me think. These days, I probably visit Facebook at least as much as Google. I wonder how that traffic breaks down in terms of Facebook applications vs. socializing? How much of those numbers are games, for instance?

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1. Now this is how to market something

This harrowing video shows a skier wearing a helmet-cam, buried by an avalanche for several minutes and dug out by his friends. He survived the encounter because he was experienced, lucky, and had the right equipment. It was one of the most oddly compelling (if unintentional) marketing episodes I've ever witnessed.

Left: the viral video in question; Right: A Black Diamond Avalung

Before watching the video, I had no idea what an avalung was, but I do now. It's a device that helps skiers breathe easier if they get caught in an avalanche. According to the comments on the video, it probably saved the skier's life.

One wouldn't even dream of trying to stage something like this --a life or death situation-- for marketing purposes, but I can't get over how effective the whole experience was. To watch this event through this person's eyes and survive(!) was so compelling, I just had to learn more. I could see the value of the product and I was convinced even though I have no intention whatsoever of attempting such an activity. That's powerful stuff.

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Let's look at two films about information.

The first was created recently by Pittsburgh based Maya Design.

Let's say I put three mugs in front of you...If I then ask you the question, "do you see my favorite mug?" would you know which one it is?

The second was created in 1953 by Ray and Charles Eames.

...a nervous condition on the part of the receiver...could change the message from "I love you" to "I hate you." How do you combat it? One way is through redundancy, "I love you, I love you, I love you, I love you."

I think, among many telling differences between these two films, it is perhaps most telling what and how much information they choose to deliver about information.

About a month ago, I wrote a post for BlogLESS about how to display video content from Vimeo with Valid XHTML using Drew McLellan's Flash Satay technique.

Recently, it occurred to me to make this explicit: You can do the exact same thing with videos from YouTube! So, in the interest of continued blog validation, let's take another look at what makes an embedded video invalid, and how to avoid it. We'll start with the generics, and then move on to the slightly more finicky YouTube requirements.

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Last week, I posted a video hosted on the video-sharing site Vimeo, only to be met with irritating XHTML validation errors.

The W3C XHTML Validator FAQ suggested I try Drew McLellan's famous Flash Satay method, but I just plain don't have the patience to wrap every embedded video on this blog in another Flash movie, and besides IE7 fixed the problem that motivated the Satay technique in the first place.

On top of all that, this particular error was incredibly easy to fix. (Which does make you wonder why Vimeo didn't just fix in the first place!)

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