BrowseRank
Microsoft's new search algorithm returns more relevant search results by focusing on a page's "stickiness" as opposed to its incoming links.
Microsoft Research just published a paper revealing a new type of web search ranking — BrowseRank [pdf] — as revealed at last week's SIGIR (Special Interest Group on Information Retrieval) conference. (Thanks for the heads-up James).
The gist of the proposal is that search results are ranked by how long users tend to stay on a single page vs. the amount of incoming links a page has (i.e. PageRank).
Tagged with: Adobe, Apple, Blogging, Blogs of substantive content, BrowseRank, GlueRank, Google, Microsoft, Neologism Day, PageRank, Search, Stickiness, Web 2.0.
