Check out these spectacular new spreads from a recent campaign by Saatchi & Saatchi New Zealand for Sanyo.

They're advertising in these for a digital camcorder that can take video underwater. What I like so much about these in particular (aside from the fact that they're well laid out and the typography is impressive) is that they've got this great message, which I take to be as follows.

Isn't everything just weird? Why don't you take a minute and appreciate that?

I love it. It's not some vague promise or total non-sequitir. It's a totally open question that's not deeply laden with some sort or other of bullsh*t.

Thanks to Fubiz for the heads-up.