Taxi Key to the City makes these nice Taxi Cards, cards you give to a taxi driver in a foreign country (here, China) to explain to him or her where you want to go, as almost certainly you don't speak Chinese, and on my experience, Beijing taxi drivers in particular speak just enough English to make it very dangerous to try to communicate.

DLB loves this diagram, from the Beijing Taxi Cards website.

When I was in China, I stayed with a family of American ex-patriots, and they lived in an ex-patriot community. They give out packages of these kind of taxi cards when you move in. The ones they give you are specific to your neighborhood, whereas the ones sold here are more general (they are mainly targeted at tourists for the 2008 Olympics).

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Noah Brier's BrandTags has been something of a runaway success. Since May 9, almost everyone, from Seth Godin to Jason Kottke, has written something about it.

BrandTags is "a collective experiment in brand perception. All tags are generated by people like you..." It is basically a way to gauge public perception of brands, which is a pretty neat idea, and provides some really interesting information (proving once again the incredible power of tagging) about the public perception of brands.

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