Curbside salvage, trash-picking, junking, dumpster-diving. Whatever you call it, the process of reusing discarded objects (aka Mongo) has become such a norm in NYC, modern furniture design company BluDot is basing a marketing experiment around the act of salvage.

Blu Dot placed twenty-five of their “Real Good Chairs” in random locations throughout New York city, free for the taking, hoping to gain insight into New York’s curb-picking culture by tracking the chairs with GPS, documenting the chair’s journeys on Twitter and Flickr. I like everything about this: the chairs, the project itself, the use of social media, and the project as a marketing effort. Blu Dot plans to follow the chairs to their new homes and release a documentary about the project in December as they celebrate their SoHo showroom’s fifth anniversary.

Via.