I spent Monday talking about making our first shaky steps toward a so-called deeper design ethics. I drew a distinction between generic professional or business ethics, and the special kind of ethical concerns we have as people who fill up the world with the stuff we make.

In that post, I specifically mentioned two types of advertising campaigns -- those for Kellogg's sugary breakfast cereals, and those for tobacco products -- both of which were pulled from television and print media because of the consensus view that it is our duty to protect those members of our society who are so impressionable that they cannot be trusted to decide for themselves whether or not to use the harmful products that these advertisements were trying to sell them. Of course I am referring to children.

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