1. Designing a New Hot Dog
Image from Fast Company.
A few weeks ago, the American Academy of Pediatrics declared hot dogs a potential choking hazard for young children. In this Fast Company piece, Ravi Sawhney of RKS set out to redesign hot dogs to be safe (and fun!), settling on the spring shape above.
I like the idea in the comments: just slice the dog down the middle before feeding it to your kids. That sounds like the DLB way.
2. "Mad Libs" Forms Increase Conversion 25-40%
Image by Luke Wroblewski.
The headline pretty much says it all.
At first look, it does seem to be a more appealing form design. Though I wonder if it works better because of novelty, or because it really is better than a standard form?
3. To Do Better, Feel Worse
According to studies referenced in Scientific American, people in a bad mood may perform tasks better than those in a good mood.
Grumpy people paid closer attention to details, showed less gullibility, were less prone to errors of judgment and formed higher-quality, persuasive arguments than their happy counterparts. One study even supports the notion that those who show signs of either fear, anger, disgust or sadness—the four basic negative emotions—achieve stronger eyewitness recall while virtually eliminating the effect of misinformation.
That last part sounds like it could apply to commercials or videos to make them more effective. Other than that, while I'm glad bad moods are good for something, I'm not about to induce one just so I can be more productive...
4. Most Attractive Sounds
I must admit, I don't pay much attention to sound in designs, but after this story I might.
According to the article, 83% of advertising is exclusively sight-based. To me, that spells opportunity.
After reviewing the lists of memorable sounds (I'm not going to say "addictive", as the writer suggests, that's just silly), I was surprised at how closely I associated them with their branding or with a particular product category. It may be time to flex those sound design muscles.