For a short while back in September, DLB was working in collaboration with our long-time friend Dan over at Barack Obama HQ. During the course of that collaboration, we generated a video about the cost of the Iraq War, which, because of the constant issue shuffle, never really made sense for the campaign. We talked to him again today, and got the go-ahead to just upload it to YouTube ourselves. So, if you've got any friends or family who are still undecided, maybe now's a good time to remind them about the the other 1.9 trillion dollars the current administration's taken away from American infrastructure, education, and social welfare.

Here's a handy url to pass along to your friends: http://tr.im/1pt9. Don't forget to vote tomorrow!

See—this is why Google is going to take over the world.

I ask the search engine where I’m supposed to vote in two weeks and this comes up.

Just tell Google your address and it gives you a map to your polling location. What is more, the side panel delivers timely information about how to register and vote absentee in your state.

Maybe I’m late to the party with this one, but I figured it was worth drawing some attention to a.) because people might find it useful and b.) it’s another great example of how Google gets information right. Sure, I can find the same thing on my state’s voter website, but it asks me for personal information and the interface is nowhere near as nice.

Some people say Google will be dethroned one day because their minimalism betrays a lack of design. I say, so long as the connections are this perfect (what Godin calls the architecture), they will continue to lead the way in search.

This one is a little late to the table, but if you somehow missed both the original airing and the news aggregators out there that picked it up, it may yet be news to you.

A few weeks ago, the Republican party released an advertisement promoting their new slogan “the change you deserve”.

Roll the clip:

The logo test would have been instructive but we should also add to that, as commenter Mark Goren suggests, the Google test. A good brand shouldn’t work just as well alongside your competitor’s logo, nor should it link to anything embarrassing or otherwise counter-message online (like a powerful prescription antidepressant).

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