Doing Well And Doing Good
In India, where business strategy and social mission go hand in hand, researchers find companies are doing well because they do good.
We’ve been saying it all along. If you commit to doing good, your business will do well; good design and good business sell. Peter Cappelli’s post on the HBR blog describes a study he conducted which cements the case for serving the needs of all business stakeholders – doing good, beyond profits:
My colleagues and I recently completed a study of Indian businesses based around interviews with the leaders of 100 of the biggest companies in India (the basis of our book The India Way.) Every executive we interviewed described the main objective of their company in terms of a social mission. They expected to make money, but they expected to do so while doing good.
| Tagged with: | Business, Ethics, Peter Cappelli |