It's Thursday once again. Take a brisk walk through the leaves with Four Design Links.
1. The Battle Over Good SEO
Search Engine Optimization (SEO) is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.
That's the start of this blog post from Derek Powazek which is currently causing all manner of controversy in SEO circles. He says some things I believe many web professionals have been thinking and I can't help but agree with his conclusion: If you want people to find you make something great. Tell people about it. Do it again..
Danny Sullivan, an SEO professional, has crafted this defense of SEO, which I also like. He shares some of Powazek's concerns, but is careful to draw the important distinction between bad or spammy SEO and good/legitimate SEO.
Both posts may be worth a read if you are new to SEO or just want to brush up on best (and worst) practices before your next job or client meeting.