The Identity Function
According to the test sample of users at BrandTags, Google has achieved logical corporate identity.
Noah Brier's BrandTags has been something of a runaway success. Since May 9, almost everyone, from Seth Godin to Jason Kottke, has written something about it.
BrandTags is "a collective experiment in brand perception. All tags are generated by people like you..." It is basically a way to gauge public perception of brands, which is a pretty neat idea, and provides some really interesting information (proving once again the incredible power of tagging) about the public perception of brands.
Tagged with: Branding, BrandTags, Google, Hank Scorpio, Identity, Jason Kottke, Seth Godin, The Simpsons.
