A couple of weeks ago, I wrote a post about the recent PR disaster at Domino's Pizza. To recap, Domino's suffered a major impact to brand perception as a viral video made by two less-than-savory employees in a Domino's kitchen rapidly and probably lastingly besmirched Domino's online presence.

I also noted that since this, media bloggers are in overdrive, trying to prepare damage control strategies to offer their clientèle in what everyone now understands are inevitable future instances of similar PR pandemics.

It strikes me, though, that in this instance an ounce of prevention would be worth a pound of cure. Or a ton.

While no one ought to attempt to justify the behavior of the two employees, it's worth considering that the whole incident might have been prevented if they had a different relationship to their employer. Many companies feel comfortable relying on the bad economy (or other mitigating factors) to motivate employees to perform well at their jobs. This means that these companies can jettison part of their own responsibility to help ensure satisfaction among their employees. Since they can, of course, they often do.

We all know, also, that there has been a particularly strong correlation established between happiness and productivity. We also know fewer Americans than ever are happy in their jobs. As any behavioral psychologist will tell you, when people are unhappy, they act out. Sometimes this means merely wasting company resources playing Solitaire all day, and sometimes it means making a video of yourself and your co-worker violating every health code known to man in your employer's kitchen, and then posting it on the Internet.

I don't have any strong evidence to demonstrate the relevance of these observations to this particular instance, but as a small business owner myself, I'm pretty sure they're worth considering.

I've extolled the virtues of getting fired here at BlogLESS before. I think everyone should get fired from a gig for standing up for their principles at least once, and this weekend – while you're upacking your winter sweaters – I wanted to give you something to think about with regards to the seemingly less accessible half of this equation. After all, it's easy to get fired: it's harder, though, to quit.

So get out your pencil and paper, this is going to require a little math. And listen: Don't think you can do this in your head and internalize it. You can't. You've got to see the numbers. Otherwise, its all going to seem like sound and fury, which I promise it's not. The payoff is huge. The day I really internalized this was the day my life got a lot happier. A lot.

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