Towards a Deeper Design Ethics
Today, DLB presents the second of two parts in its practical critique of the WOMMA's "Honesty ROI," as a candidate ethical code for advertisers, and provides the hint for moving forward with design ethics.
I ended Wednesday saying that I find the WOMMA's "Honesty ROI" to be correct, consistent, and almost totally uninformative. Obviously, I implied, we'd like to have an ethical code that is deeply informative, one that can give us useful guidelines for handling a variety of situations in satisfactory ways. While the WOMMA are right (as we have long attested) that not telling lies is a correct ethical guideline for marketers to follow, we'd like to see a code that gives us a little bit more.
Of course, it's one thing to merely criticize, and quite another to make some positive steps toward a code like that. The latter is our objective today.
Which means that you're going to have to pardon me, because I'm about to get a little philosophical.
