Greenpeace recently released a very nice campaign promoting the use of energy-efficient light bulbs. This campaign really speaks to us, as it exemplifies both an ethical kind of messaging and a clever, reductionist aesthetic. We really like the (visual and content) drama of the light bulb-noose double entendre. It's powerful stuff.

We might have suggested an inversion of black and white, which would have also served the double function of instantiating material reduction (by requiring less ink), and "lit up the room" so to speak, showing the light bulb as it functions, rather than as a dormant artifact waiting for employment.

Nevertheless, a very solid idea well-executed.