Geeks don't take holidays. Despite the fact that yesterday was Labor Day, the internet buzzed with the news that Google was soon to release its own browser, Chrome. Everyone knew this because Google mailed a press release --in the form of a comic book-- over the weekend.

Some blogs seemed to get a chuckle out of the gesture ("No Joke: Google Introduces the Chrome Browser with a Cartoon"), but I think Google played this one well.

McCloud's visual style is clean and minimal, just how we like it. Moreover, he uses Google employees as protagonists to give it that "pretty bird" appeal.

First off, who better to make the comic than Scott McCloud himself? The man literally wrote the book on comics as visual communication. He takes what could have easily been a rather dull presentation and makes it lively and accessible.

But accessible to whom? Who is the audience for this comic? There are some topics, like process management, that seem geared towards the technical crowd. But then what developer needs to have open source explained to them?

Perhaps Google believes that its users --not just its developers-- should know these details about the software and its politics. Maybe your dad should know how plugin security works. If the new browser is to succeed, Google needs to appeal to more than just surface features (i.e. chrome).

It shows a lot of respect for the audience to actually try to teach them something rather than try to gloss over it with buzzwords or fancy effects. If Google can educate its audience about what is important in a browser, it will make them critical consumers.

If users are smarter because of their efforts, it raises the bar for everyone who makes a browser-- which, presumably, puts Google in a good position. In that sense, the comic is a form of pedagogical marketing.

If you haven't checked out Google Insights yet, and you run a website, you probably should. The idea behind Insights is that you can compare and evaluate a handful of metrics — volume, regional interest, top search terms — on search results, given a particular topic and/or geographical area. For example, I took a look at the search patterns and volume in my area (Omaha) for "web design," a key item on the DLB menu, and promptly established that we're in the wrong business.

This is clearly an unproductive metric. (From top: Generic search term, generic search term, generic search term, generic search term, indicator that people are uninterested in paying for service, indicator that people are uninterested in paying for service, generic search term.)

All glibness aside, Insights could certainly be used smartly to provide agile firms with a real-time look at trends in their geographical areas. These trends could be used to indicate growth markets, and this information could inform rapid-SEO strategies (aka. blog post keywords). Here, for example, I noticed an incredibly steep rise in interest in the search term "social networking" over the past year in Omaha, while interest in "web design" has leveled out at around 20% of what it was in 2004.

Search volume increase for "social networking".

With fast, targeted and high-volume data like this, the right kind of companies can move quickly to fill niches as local interest in particular services ebbs. But not us. We're committed to fixing advertising and reinventing search.

Microsoft Research just published a paper revealing a new type of web search ranking — BrowseRank [pdf] — as revealed at last week's SIGIR (Special Interest Group on Information Retrieval) conference. (Thanks for the heads-up James).

The gist of the proposal is that search results are ranked by how long users tend to stay on a single page vs. the amount of incoming links a page has (i.e. PageRank).

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Last month, the Software Usability Research Laboratory (SURL) at Wichita State University put out a new eye-tracking study, focused on differences in eye-movement patterns between single- and two-column web pages.

For some reason, I always read these, and inevitably end up frustrated. Not just because of the standard objections to eye-tracking as a useful methodology, but because out of the 20 of them I've read, it feels like numbers 2-20 haven't added anything substantive – or, more importantly, generalizable – to the information I got in the first one, which taught me about the "F"-shaped eye pattern (later popularized as the "golden triangle").

So this time, I was determined to review some of the secondary literature on these studies (in the form of scanning the first page of Google's search results [note to self: touché]), and see if I could generalize the lessons of eye-tracking studies for myself and people like me.

And when I say generalize, I don't mean come up with a Smashing magazine list of "The Top 276 Things Designers Can Learn from Eye-Tracking Studies" that basically recapitulates the bullet points of all the harvested literature verbatim. I'm talking about getting this down to a set of rules of thumb you can write on the back of a business card.

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This one is a little late to the table, but if you somehow missed both the original airing and the news aggregators out there that picked it up, it may yet be news to you.

A few weeks ago, the Republican party released an advertisement promoting their new slogan “the change you deserve”.

Roll the clip:

The logo test would have been instructive but we should also add to that, as commenter Mark Goren suggests, the Google test. A good brand shouldn’t work just as well alongside your competitor’s logo, nor should it link to anything embarrassing or otherwise counter-message online (like a powerful prescription antidepressant).

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I spent a good part of this morning watching John Berger's 1972 television series Ways of Seeing (nod to Click Opera).

Ways of Seeing follows from a line of thought set forth in Walter Benjamin's canonical 1936 essay, The Work of Art in the Age of Mechanical Reproduction. Summarily, with the advent of art's mechanical reproducibility, and the development of forms of art (such as film) in which there is no original, the experience of art is freed from place and ritual and instead brought under the gaze and control of a mass audience, leading to a shattering of the object d'art's "aura" - its ability to produce awe and reverence in a viewer.

You must hurry to see this incredible show at YouTube while it is still available.

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Noah Brier's BrandTags has been something of a runaway success. Since May 9, almost everyone, from Seth Godin to Jason Kottke, has written something about it.

BrandTags is "a collective experiment in brand perception. All tags are generated by people like you..." It is basically a way to gauge public perception of brands, which is a pretty neat idea, and provides some really interesting information (proving once again the incredible power of tagging) about the public perception of brands.

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