Four Design Links: December 10, 2009
Bundle-up with Four Design Links, a curated collection of stories we've been reading this week.
Photo by Wally Gobetz
1. The Lazy Designer’s Guide to Success
Pentagram's Michael Bierut offers seven ways designers can work smarter, not harder.
#4. Do as you’re told.
Simply following the client's instructions will yield wonders. For Bierut – who likes limitations – creating the gargantuan sign for Renzo Piano’s New York Times building was fairly straightforward. The Times Square Alliance mandates that all buildings in the neighbourhood feature bright, large signage, to "keep Times Square looking like Times Square,” says Bierut. (He adds that, for Piano, hearing the words large-sign-stuck-on-your-building must have been, "like, the biggest 6-word, ‘F--- you, architect’.”) And so, the almost 6 meter-tall logo was chopped into 893 pieces and applied to Piano’s ceramic rod façade.
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