On my best days I find self-marketing unpleasant, and on the other six days a week I find it nearly impossible. I am regularly torn between my ethical imperative — that the whole practice is ugly and should be unnecessary (that content should be king) — and my ontological one — the stone fact that it is completely necessary (that relationships are king).

Needless to say, this leaves me at what feels like an impasse. Namely, either I invest a lot of time learning how to market myself that I could otherwise be putting into client and personal projects that are in my major field, or else, I can doom myself to permanent obscurity. Can't somebody please help?

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