There is an anecdote that I once read in my childhood, for which I have long since lost the reference, which I'd like to relate today. No doubt I will get the names wrong, but you'll have to forgive me that (meanwhile, if anyone has a reference for this story, I'd be glad to have it). Anyway, here it is, in all its mangled glory:

The Lady X, upon returning from a formal event for the first Derby government, was asked by her friends to recount the experience of meeting the many famed diplomats and politicians. She said: "First I met the Lord Palmerston, and in talking to him I was captivated. I was certain that he was the smartest man in England. But then I spoke to Chancellor Disraeli, and forgot all about the Lord Palmerston, as I became convinced I was the smartest woman in England.

Here's something to ponder: Is your brand Palmerston or Disraeli? Both can work, I think (with my respective examples being Google and Apple), but only one of the requires you to not be the smartest person in the room.

The right honorable Benjamin Disraeli