1. Design Thinking: A Useful Myth

Core77 has an essay from none other than Donald Norman, who criticizes the idea that "design thinking" is unique to designers but considers it a necessary evil if they are to be taken seriously for more than "making things pretty".

2. Death by Gadget

No phone or tablet computer can be considered “cool” if it may be helping perpetuate one of the most brutal wars on the planet.

From the Design Ethics desk: a NYT Op-Ed that asks us to consider the human cost of electronics made with conflict minerals.

3. Strength in naughty or nice

We've often said that if you want your business to do well, you should be morally good. Now you have another reason: Harvard researchers claim that trying to do good may give you super powers.

4. Gizmodo launches Apple iPhone petition

Gizmodo argues that Apple should either fix the iPhone 4 reception problem or give free cases to users (which fix the problem).

It does seem shady that the phones are broken and Apple's best suggestion (other than holding it unnaturally) is to buy a new $30 case from them. Even if that wasn't their strategy (and I doubt it was), they can't afford the perception.

1. How Steve Jobs beats presentation panic

Image from Penny Arcade

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1. Do animals need privacy?

Brett Mills at the University of East Anglia suggests that the ethics of the media and privacy should be extended beyond humans to the animal world. He says it might be acceptable to film "public events" such as animals hunting - but questions more intrusive recording. For humans, he says, it is assumed that documentary makers would need consent to go into people's private lives, but no such boundary exists for wildlife filmmakers.

Albrecht Dürer, Young Hare

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Here's something interesting to think about for your Wednesday. Consider the following two (related) events:

Monday, July 27 -- We learn that Apple has begun to pull all Google Voice-enabled applications from the App Store, citing the fact that they "duplicate features that come with the iPhone."

Wednesday, July 29 -- Google Vice President of Search Product and User Experience (VPSPUE :) Marissa Mayer tweets a link to this parody article, and then shortly deletes it.

As innocuous as it may seem, this series has incited quite a bit of Internet backlash -- and hence, it's just dripping with opportunities to reinforce DLB-style design ethics lessons. Below, I spell out a few of them.

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As you no doubt know by now, earlier this month, 25-year old Sun Danyong, an employee of Foxconn -- the company that manufactures the iPhone for Apple -- was apparently driven to commit suicide as he was subjected "unbearable interrogation techniques" by his employer's internal security group. Danyong was under investigation for losing a prototype device of a forthcoming iPhone.

Image via.

As this incident unfolded, we were naturally following it, preparing to write a lengthy post for BlogLESS detailing the dense web of ethically unattractive business practices that combined to manufacture this grossly tragic event.

Given the magnitude of the tragedy, though, pontificating about business ethics, Apple or Foxconn seemed, if not misplaced, then at least unsavory. What luck for us all then, that Fake Steve Jobs delivered one of his best posts ever, finding an appropriate path to the heart of the problem without degenerating too far into the preachiness or grandstanding that a more sober response threatened.

(For those four of you who are currently reading BlogLESS and have never heard of FSJ -- first of all, god bless you. Secondly, you're in for a treat. FSJ runs a Steve Jobs parody blog, The Secret Diary of Steve Jobs -- tagline: "I will restore your sense of childlike wonder. There is nothing you can do to stop me." -- which, under normal auspices, can be very funny.)

Back to the matter at hand, though. I'll now quote the July 21 entry from The Secret Diary of Steve Jobs:

Well, this is the world we are living in. These are the people we are dealing with. This is how we have to deal with them. We can't make these products in the United States. Nobody could afford to buy them if we did...

This time it's getting to me. It really is. For a long time I couldn't stop crying. Since then I've just been sitting in my office with the blinds shut. I can't stop thinking about it. It's why I wasn't on the earnings call today. I'm just numb. I'm asking myself, Is this really worth it? Is this what I want to do with my life? Can I live with myself?

1. The 50 dollar logo experiment

Should professional designers be worried about crowdsourced spec design sites? Jim Walls spent $50 to find out.

His verdict: professionals have nothing to fear.

The "designers" he hired a.) failed to take into account his obvious pun (or perhaps did not speak English), and b.) never finished the job. You get what you pay for, I guess.

2. Pointing fingers at Wired

If for some reason you have not caught wind of this article on the possible demise of Wired magazine, you might want to check it out. The irony is thick: how could a magazine about the future fail to predict or respond to the impact of the Internet on its business?

The comments are the real meat of the piece. Past and present Wired editors, bloggers, print writers, ad buyers, and lookers-on debate what went wrong and what might save the day. Highly recommended if you're interested in the future of journalism and hearing the many, many sides of the story from informed parties.

3. "Apple is creating an ecosystem of the kind of customers I don’t want"

Garrett Murray believes that Apple's long and opaque approval process for iPhone application support hurts both users and developers. The ratings interface makes it difficult for developers to respond directly to complaints through the Apps Store. Furthermore, they have no idea when or if fixes will be approved. Murray says angry users are more likely to rate software than satisfied ones, resulting in lower overall ratings which can hurt sales.

As a user, I have found it hard to shop the Apps Store for this very reason. It's interesting to consider whether Apple's attempts to control quality may have in fact broken the user experience on another level.

4. Changing search trends say: invest in brands

Chas Edwards, chief revenue officer at Digg, offers this analysis of recent marketing data:

What's happening? "Total traffic going to websites via paid search ads is decreasing relative to traffic via unpaid, organic search listings."

The explanation? As users have gained experience searching, queries are getting longer, thus undermining the effectiveness of most ad buys which use only a few words.

What to do? “As we claw our way up from the bottom, expect that the recovery in online advertising will be driven by faster growth in brand-building activities over cost-per-click and other direct-response programs.”

For those who can't make out the French, they're advertising their paint recycling policy.

RONA capitalizes on a design trope in a billboard for the iPod nano.

I'm not sure this is intentional, but this ad can also serve the purpose as a funny and subtle jab at Apple's well-known less-than-green design practices.

There is an anecdote that I once read in my childhood, for which I have long since lost the reference, which I'd like to relate today. No doubt I will get the names wrong, but you'll have to forgive me that (meanwhile, if anyone has a reference for this story, I'd be glad to have it). Anyway, here it is, in all its mangled glory:

The Lady X, upon returning from a formal event for the first Derby government, was asked by her friends to recount the experience of meeting the many famed diplomats and politicians. She said: "First I met the Lord Palmerston, and in talking to him I was captivated. I was certain that he was the smartest man in England. But then I spoke to Chancellor Disraeli, and forgot all about the Lord Palmerston, as I became convinced I was the smartest woman in England.

Here's something to ponder: Is your brand Palmerston or Disraeli? Both can work, I think (with my respective examples being Google and Apple), but only one of the requires you to not be the smartest person in the room.

The right honorable Benjamin Disraeli