Kudos to Cooper Union and designers Doyle Partners for coming up with an animated logo that actually works.
The new logo for the Cooper Union starts with heavily abstracted 3D letterforms and then adds enough motion to create a piece that is greater than the sum of its own parts. I think the simplicity is what really makes it successful. Too many animated logos are generative affairs that don't perform well in practice. Any static frame of the Cooper Union logo is recognizable as a branded part of the whole. That makes it a winner in my book.
For once, a pretty good reason to enable Flash.
Via.
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Nick — Apr 2, 2009
In the ongoing tradition of doing more with less, DLB reveals how we created a realistic-looking animation of the HAL 9000 with a minimum of resources and effort.
I have to admit, I’m a little jealous of Paul’s wonderful programming posts. Not only does he get to show off his great solutions to common web design problems, but he gets the highest share of our site's visitors, as well.
"What do you think you are doing, Nick?"
In the interest of generating some "graphic traffic", I thought I’d try something similar and write up an interesting visualization problem I solved this week.
The Background
My neighbor is a screenwriter who also works for Zingerman’s, a famous deli we've written about before. Each year, around this time, he makes a short film for the company’s yearly planning meeting. These are surprisingly polished, ambitious affairs, accomplished with virtually no budget and very little time. I chip in by making posters, logos, titles—whatever is needed. It’s strictly unofficial, backchannel stuff, but it’s fun. This year the films of Stanley Kubrick are the theme of his movie. I received my toughest assignment yet: to make a HAL 9000.
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Nick — Aug 8, 2008
