An Open Letter to Amazon.com
In our grand tradition of offering free advice to infinitely more powerful and influential organizations, DLB declares: Amazon's Super Saver Shipping Strategy is a Super-bust.
Dear Amazon.com,
Hi, I'm Paul: Long-time fan, first time complainer. First of all, I want you to understand that I know shipping is getting more expensive, and that it's cutting into your profit margins. Especially, I am sure, as concerns your long-standing offer of free Super Saver Shipping. But a nag?!?
I just ordered two books from you, with Super Saver Shipping, and I now see on my account that they're (a) in stock, and (b) not going to depart from Amazon for ten business days. What else could this be? It didn't used to take ten business days to ship my purchases to me!
Again, in sympathy, there are way better ways to handle this. For example, why not just charge me a dollar a book for Super Saver Shipping? Then I could get my books on time, your profits could equalize, and we could both be happy? As it stands, neither of us are. At least you could have the decency to just tell me that part of the new Super Saver deal is a shareware-esque nag. I might have just upgraded my shipping plan if I knew what I was in for. As it stands, I'm just cranky.
Gripingly,
Paul





