Microsoft's new search algorithm returns more relevant search results by focusing on a page's "stickiness" as opposed to its incoming links.
Microsoft Research just published a paper revealing a new type of web search ranking — BrowseRank [pdf] — as revealed at last week's SIGIR (Special Interest Group on Information Retrieval) conference. (Thanks for the heads-up James).
The gist of the proposal is that search results are ranked by how long users tend to stay on a single page vs. the amount of incoming links a page has (i.e. PageRank).
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Paul — Aug 4, 2008
Tagged with: Adobe,
Apple,
Blogging,
Blogs of substantive content,
BrowseRank,
GlueRank,
Google,
Microsoft,
Neologism Day,
PageRank,
Search,
Stickiness,
Web 2.0.
Adobe's branding strategy for its CS3 line is so great, it's algorithmic.
About six months ago, Adobe launched its CS3 line of design software, the first revisions of its products since the company acquired their primary competitor, Macromedia. Inevitably, new versions mean new branding. (I mean, how else is someone going to know it’s new, right?) So what did they do that is worth blogging about?
Imagine Adobe’s task for CS3. They already have dozens of products, all centered around design. They merge with the next biggest guy in the game, which adds even more products. Macromedia’s brands have strong identities and associations of their own, and, at the time of the merger, these are more unified than Adobe’s. How does Adobe successfully assimilate these new brands?
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Nick — Nov 5, 2007
