Imagine that a small startup exists, and that they provide off-site customer service infrastructure for companies that make software, web apps, etc. Pretty good idea, right? Many companies don't provide this service, or don't provide it well.

Now imagine that they create pages on their site for thousands of companies without their consent. They use the companies' logos, look and feel, etc. to make their page look like an sanctioned location to get official support for these products. The only indication on the page that you're not at an official support site is a badge that tells users that the company in question is "not yet committed to an open conversation." They also sell ads to competitors' websites on your page, unless you buy a plan for $100 a month. Pretty bad ideas, right? In fact, they sound downright malicious, and if they're not, they're horribly negligent design decisions.

Now imagine you're an a-list blogger, that your company provides great (famous) customer service and support, and that you find out about your page on this off-site help resource. You're obviously pretty upset. You write a blog post lambasting the company for their obviously shady practices, which ends up effecting change in the product. (Many of you will be aware by this point that this is a true story - it happened at the end of March.) Pretty good idea, right? I'm not so sure.

Titian, David and Goliath, 1540s

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On this fine July morning, like to just take a moment of your time to eulogize what is, as far as I'm concerned, the most useful CSS trick I've ever run across. I've used this about five hundred times in my life, and I wanted to take the opportunity to address it to you, good reader, as if by some chance you haven't yet run into it.

I've chosen this opportunity, partially, because trend leader 37signals announced last week that they're dropping support for IE6 in their products. Which, in my immediate (albeit short-lived) joy, caused me to imagine a world where we could all stop supporting IE<=6, and, subsequently, in which this trick would become even more elegant and universal.

This trick was introduced to us all under the sign of How To Clear Floats Without Structural Markup. It is a trick developed by Tony Aslett and published at Position is Everything.

It makes it possible to clear floats without any unnecessary, unsemantic or hacky structural markup.

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For several years, I worked with a startup, which, more than anything else, is really just a process of convincing yourself that all the pain now is worth the rewards in the future. Or else your startup is privately funded, in which case you basically work for a corporation with a policy where employees can give themselves their own job titles, but I digress, and anyway, this was not the case for me.

From my experience dealing with people in both situations, though, I think it is safe to assume that either way, you are surrounded by people thinking about money. I did this. I inadvertently surrounded myself with people who thought and cared a lot more about money than I did.

And you know what? Slowly but surely, I started to care about money. It crept up on me. I started thinking about it. I started using it as motivation for myself and the people on my team.

I turned into exactly what I didn't want to be, and it was because I had nothing else. The hours were crap, the pay was bad, the responsibility was enormous. I had no social life to speak of, and barely any sleep. It was everything it wasn't supposed to be.

So that ended (I won't tell you how). And after a several-month tailspin coming out of the experience, I am glad to say I've finally got something else again: My little design firm, Design Less Better.

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Your public introduction to the world seems, on one hand, earth-shatteringly important, and on the other, totally throwaway. It's probably a little bit of both (perhaps more the latter). Still, you can't write a blog without writing a first post. It's impossible.

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