You’re doing it wrong: Ford adding social networking to cars
From the BlogLESS Department of Doing it Wrong, Ford is adding social networking to their cars via touchscreen and steering wheel controls.
Derrick Kuzak, Ford’s product development chief, told reporters on Jan. 4 that “we are intent on maintaining leadership in this kind of connectivity. We saw people becoming addicted to connectivity and we saw increased use of these devices inside the car and we connected the dots.”
…Ford said it’s augmenting Sync with the ability to convert incoming texts into spoken words. It will offer drivers 15 standard text responses that can be sent with a voice command. Ford is still researching the ability to convert speech to a text message, said Jim Buczkowski, its director of electronics.
And, in perhaps the best moment of bad design decision rationalization of 2010 so far:
Most of the industry studies show that just driving and just talking is the same,” Kuzak said. “As long as the customer’s eyes are on the road, they are not compromised.
Via Core77
No Comments