Bigger like they used to be
In a week populated by falling numbers and seemingly bleak futures, I dug around in my “to-post” file and picked a positive note to end the week on; a story about resurrecting the plentiful past.
This is story about crisps.
Crisps, for non-Anglophiles, are a highly popular British foodstuff similar to American chips. Our flavors seem downright boring when compared to the likes of sausage & ketchup, prawn cocktail, lamb & mint, and Mature Cheddar with Adnams Broadside Beer.
Like most processed food, the size of crisps has shrunk of late. That’s what makes this gesture by crisp-maker Monster Munch so great. Their new version is going back to the old, bigger size.
Ad Blogger Iain Tait writes:
What’s so clever about this is that they’ve tapped into a conversation that’s been going on for decades amongst crisp fanciers. Everyone knows that the old Monster Munch were bigger. They were ‘the biggest snack pennies can buy’. And they had really cool big monsters advertising them. It’s the kind of thing that pops up in those terrible ‘50 reasons why things aren’t as good as they used to be’ nostalgiawank TV shows.
Anyway they’ve made them like they used to be again.
We talk a lot about less around here, but for good things, more is simply better. And as John Maeda says “More is More”.
I think we’d all like to see a little More these days.
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