The Trillion Dollar Billboard
An African newspaper turned recently turned their reserve of hyperinflated Zimbabwean money into advertising. How, you ask? Literally.
The Zimbabwean is a newspaper produced by a group of exiled Zimbabwean journalists. It is sold in the UK, South Africa and Zimbabwe but in the latter it attracts an import tax that renders the average Zimbabwean unable to afford a copy.
The newspaper and South African creative agency TBWA Hunt Lascaris have created a series of ads — wall murals, billboards and flyers — in Johannesburg using the Z$100 trillion dollar note. This incredible denomination is a poignant symbol of the country’s world record inflation.
The campaign hopes to encourage more sales of the paper in South Africa, thereby subsidizing the cost of the paper to Zimbabweans, while simultaneously raising awareness of the dire situation in the country under the Mugabe regime.
Via the Creative Review and Veer: Ideas.
| Tagged with: | Activism, Advertising, Africa, Billboard Design, Money |
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