The New Cooper Union Logo
Kudos to Cooper Union and designers Doyle Partners for coming up with an animated logo that actually works.
The new logo for the Cooper Union starts with heavily abstracted 3D letterforms and then adds enough motion to create a piece that is greater than the sum of its own parts. I think the simplicity is what really makes it successful. Too many animated logos are generative affairs that don’t perform well in practice. Any static frame of the Cooper Union logo is recognizable as a branded part of the whole. That makes it a winner in my book.
For once, a pretty good reason to enable Flash.
| Tagged with: | 3D, Animation, Blog Less, Cooper Union, Logo |
Post a comment
Want to know more?
You're reading BlogLESS, a thrice-weekly blog about the ethics of advertising, branding, design, social media and business. We are also fans of zen, although this itself is perhaps not so zen.
No Comments