Sneakiest Design Ever?
A great design solution + a less than ethical client = sneaky. Graphicology has the scoop on the Marlboro F1 redesign.
Marlboro is a sponsor of the Ferrari Formula One team, but European laws prohibit cigarette advertising — so what to do?
This barcode-looking thing is an ingenious design. It’s not explicitly the Marlboro brand, but at a subconscious level — particularly at high speeds — it gets the point across.
As of last month, the design was removed due to complaints. But it’s still an interesting case of design ethics, this subliminal non-advertisement.
Images via J. Jason Smith, Graphicology
| Tagged with: | Advertising, Design Ethics, Gestalt Effect, Graphic Design |
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Comments on this post
1.
When on red the white spaces look like cigarettes.
Creepy.
2.
They all do it. I worked for BAT, Reynolds (Camel), West (the McLaren).
Here’s a link to a car in the UK where they’re no longer allowed to advertise on cars.
http://bringatrailer.com/wp-content/uploads/2009/05/1997_Subaru_555_WRC_World_Rally_Car_McRae_Burns_For_Sale_Side.jpg
In case you’re wondering, it’s State Express 555 from BAT