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Design Less Better was very grateful for the opportunity to sit down with Milton Glaser recently and talk about his views on design ethics. This interview was originally posted over the course of three days. You are currently reading the second of three. You can read the whole interview here.

DLB: One last question about a specific AIGA talk, 10 Things I Have Learned. In that talk you mentioned that the AIGA ethics code only covers business ethics. It doesn’t talk about the ethical responsibility that designers have to the public. You also pointed out that professional licenses like those that doctors have are meant to protect the public from professionals. Do you think it makes sense for designers to be licensed? If so, why aren’t they? If not, why shouldn’t they be?

MG: I don’t think you can do it. I don’t think there is a way you could practically, realistically license anybody in the design field. The nature of the design field, the nature of the exchange of goods in it, the nature of capitalism, and the nature of money all militate against arriving at a kind of statement of purpose that says you’re not going to be uniformly motivated by money. The practical difficulties are just insurmountable.

Finally, I might note that the AIGA statement is 10 years old. The AIGA has changed its stated position and become increasingly conscious of its responsibility to the public. So, while that was true 10 years ago, I don’t think it’s true any longer. They have been explicit about the fact that a designer’s responsibility is not only to the client and professional associates but also to the public. That realization was an important one and I think it is in practice now.

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