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In a market (ha!) saturated with "zing! pow! zoom!-esque" design, London-based R Design and IDEO founder Naoto Fukasawa show us the path to cut through the noise, and create powerful, harmonious packaging design with less.

We’ll let London-based R-Design speak for their design for Selfridges & Co. products: "…this colour coding of black shines on shelves that traditionally blind us with lurid rainbows. One color. One typeface. One point size. Packaging good enough to eat."

Couldn’t have said it better myself.

Taking design restraint one step further, the inimitable Naoto Fukasawa never ceases to amaze with this lovely package for banana juice. It is hard to extol this design enough: Fukasawa uses a communicative surface to actually remove the need for any type or graphics whatsoever. Nirvana.

Thanks to our friends at The Dieline Package Design Blog for the heads-up.