Less is better, Vol. 2: Packaging
In our continuing quest for design inspirado, DLB pleased to present you with some of our favorite examples of doing less to get better results. In this installment: Packaging design for food.
In a market (ha!) saturated with "zing! pow! zoom!-esque" design, London-based R Design and IDEO founder Naoto Fukasawa show us the path to cut through the noise, and create powerful, harmonious packaging design with less.
We’ll let London-based R-Design speak for their design for Selfridges & Co. products: "…this colour coding of black shines on shelves that traditionally blind us with lurid rainbows. One color. One typeface. One point size. Packaging good enough to eat."
Couldn’t have said it better myself.
Taking design restraint one step further, the inimitable Naoto Fukasawa never ceases to amaze with this lovely package for banana juice. It is hard to extol this design enough: Fukasawa uses a communicative surface to actually remove the need for any type or graphics whatsoever. Nirvana.
Thanks to our friends at The Dieline Package Design Blog for the heads-up.
| Tagged with: | Design, IDEO, Inspirado, Less is Better, Naoto Fukasawa, Package Design, R Design |
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Comments on this post
1.
banana box FTW!”!!
2.
Hi, my name is Gary Chen, a young graphic and packaging designer in Taiwan. I really like using simple design concept on my projects because I believe the idea of “Less is More.” However, my boss always asks me to change my design style.
Recently, I just found he is a person who likes simple design on his own creativities, but not doing this style for his client.
This situation makes me very unhappy during the work time because I am the person who would rather fight with the boss than giving up my simple design style.
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