Less Is Better, Vol. 1
In our continuing quest for design inspirado, DLB is always pleased to present you with some of our favorite examples of doing less to get better results.
In this (first) installment of Less is Better, take a gander with us at a billboard for a South African utility, and a movie poster for Stanley Kubrick’s classic 2001: A Space Odyssey.
An enormous amount of negative space, clean and simple type, and the clever use of environmental elements make this billboard from South African electricity public utility Eskom, Africa’s largest producer of electricity, a shining example in a design field plagued by some of the most flatly unpleasant visual elements of our global visual culture.
This brilliant movie poster for 2001: A Space Odyssey manages to distill an incredible amount of information into a simple black rectangle: The monolith. Compare to these, which look positively garish by comparison.
Comments on this post
1. At 5:22am on Wed, Jul 2nd, BlogLESS : Less Is Better, Vol. 4: Billboards wrote:
[…] said it before, and we’ll say it again. Designing a restrained billboard might be rare, and even culturally […]