Greenpeace light bulb
Greenpeace's light bulb campaign is simple, dramatic, and effective in delivering an important message.
Greenpeace recently released a very nice campaign promoting the use of energy-efficient light bulbs. This campaign really speaks to us, as it exemplifies both an ethical kind of messaging and a clever, reductionist aesthetic. We really like the (visual and content) drama of the light bulb-noose double entendre. It’s powerful stuff.
We might have suggested an inversion of black and white, which would have also served the double function of instantiating material reduction (by requiring less ink), and “lit up the room” so to speak, showing the light bulb as it functions, rather than as a dormant artifact waiting for employment.
Nevertheless, a very solid idea well-executed.
| Tagged with: | Advertising, Blog Less, Color, Greenpeace, Less is Better, Restraint, Stuff We Like |
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Comments on this post
1.
Hi Paul. I would beg to differ on the “inversion” front. The ad is successful because it draws attention to the darkness (read ignorance) embedded in our use and perception of ordinary bulbs.
Intent: To enlighten.
How: Through a dark graphic representing the absence of thought in everyday living.
2.
Hi Kush. Thanks for your thoughtful engagement and comment. You’ve got an interesting point.
3.
I would also have liked a font inversion.
Physician, heal thyself!
4.
On a different note, I was thinking did I confuse color “black” with “dark” background and doing so, argue in favor of the darkness – as a negative connotation? Hmm!
Darkness = Ignorance = Absence.
That’s not interesting. I stand corrected.