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Friendly Medicine

I love the minimal, empathetic design of Help Remedies over-the-counter-medication by ChappsMalina.

Friendly Medicine 2.0

Friendly Medicine 2.0

The product approach was simple; keep it clean and minimal with enough coding to clearly articulate my needs in a moment of crisis as directly as possible. Instead of lab coats, ChappsMalina chose to communicate content through the soft topography of the packaging material, that is reminiscent of a soft white pillow. To reinforce the Help Remedies message of responsibility, we designed the packaging using a highly innovative combination of paper pulp and co-molded corn-based plastic, making it completely compostable and a first of its kind.

Via.

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AndreaMay 5, 2010
 

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