Four Design Links: September 10, 2009
It's Thursday and you know what that means: you've got an appointment with Four Design Links!
1. Webtrendmap
The top slot this week goes to the Webtrendmap beta. Essentially, it aggregates the top re-blogged stories from trusted sources, so you get only the cream of the crop.
I like it so far because the trusted sites seem to be weighted towards designers and, in the limited time I’ve spent with the site, their picks seem pretty good.
Also, the interface is unique. As I understand it, you can make your own “maps”, plotting trends across two axes or even locations. I confess, I’m not sure how that part works, but it’s intriguing.
2. A clever use of real time advertising
What they might lack in accuracy, these safety signs from advertising agency Cramer-Krasselt make up for in impact.
I like the idea of taking dynamic, realtime data —the changing numbers grab people’s attention— and then serving up the unexpected.
3. The REAL Twitter Search
File this one under News to Me. I figured searching Twitter was useless and featureless, but that’s only because I was using the Twitter.com form and not the much groovier (and Google-ier) search.twitter.com (which is not mentioned anywhere on Twitter.com).
Mashable has a great article about the search-fu you can dish out when you dig into the Advanced Search page. It’s waaaaay more useful than Trending Topics.
4. Post-Digital Marketing
I want to leave you with another great setup and question from Helge Tennø:
What I am anticipating is that brands will start to invest more money in areas with a different currency than mere attention and interruption…
Marketers need to understand that as they gain access to people in a whole new way this requires them to rethink their value proposition towards their customer and ask themselves if the way we do marketing today is the right way and based on the right principles for doing marketing tomorrow? Has the whole way in which we create and provide value changed?
It’s probably not quite what Tennø is getting at, but I think the DLB playbook says that value has to be more real than manufactured.
That’s what marketers need to work on. The only value proposition with any longevity, with a future, is being good.
| Tagged with: | Advertising, Four Design Links, Marketing, Real Time Data, Saftey, Search, Trends, Twitter, White Hat Design |
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