Ethics of Real-time Advertising
A bus ad for Fitness First in Rotterdam shows passersby the weight of those sitting on the bench. Is this use of real-time data clever or crude?
Advertising that works by making people feel bad about themselves is not only morally distasteful, it could potentially backfire. We’d rather inspire passion than shame.
When companies publicly display data about themselves, it’s real-time advertising. When companies publish potentially sensitive data about the public or their customers (especially without anonymizing it), it’s unethical.
Comments on this post
1.
Wow. Boo.
2.
insensitive and cunning utterly and morally unacceptable.
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