Beards and Trust
File this one under Paul's favorite BlogLESS tag, Beards.
This past April, the Journal of Marketing Communications published a study that suggests that men with facial hair were perceived as more credible than men who were clean shaven when endorsing products.
Apparently, bearded men were seen to have “more expertise” and to be “more trustworthy” than the un-bearded men. Important clarification: the study looked only at “neat” beards of medium length. Read more.
Beard Font by Tim Yarzhombeck, via.
| Tagged with: | Beards, Facial Hair, Marketing, Trust |
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Comments on this post
1.
“Important clarification: the study looked only at ‘neat’ beards of medium length.”—looks like the hippies are screwed over once again.
2.
I might perceive men with (neat) beards to be more credible, but if a man has long hair (ie, enough to tie) he loses all esteem in my eyes. I won’t believe a word he has to say.