Ads as Pain Relief
There's something very clever about this recent campaign for Tylenol by New York-based Ji Lee.
New York-based designer and general creative type Ji Lee describes his recent work on a print campaign for Tylenol in the following way:
Challenge: Create a brand campaign to position Tylenol as the leader in the pain-relief medicine category. Solution: Ads as a pain-relief.
Impressive.
| Tagged with: | Advertising, Advertising Therapy, Meta-Advertising, Zen |
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