You don't have to look far to turn up a shocking amount of truly disturbing misogyny in advertising.
A friend of ours recently sent us an email noting that of all the posts we’ve written about design and advertising ethics, we haven’t ever touched on an important and prevalent unethical advertising phenomenon — the degrading use of women in advertising.
Of course, these are only examples of a much wider-scope and longer-lasting problem. Seth puts it aptly: “As Hugh Hefner demonstrated with Playboy fifty years ago, objectifying women was a shortcut to cash.” But his prognosis, that misogyny is on the way out, feels optimistic to me.
Advertising shapes our attitudes as much or more than our attitudes shape it, which means that if misogyny in advertising is on the way out, advertisers themselves will have to be the ones doing the ushering. Worse, they’ll have to do so at least partially in spite of its "shortcut to cash" status. If you know DLB, though, you know that we believe strongly that ethical strategies like this one are the only sustainable ones for the profession in the long run. Advertisers have to fake it ’til we make it.
Why? Because ads like these clearly aren’t good. (In fact, they’re a primo example of Rushkoffian corporatism!)
|Tagged with:||Advertising, Burger King, Corporatism, Design Ethics, Misogyny, Taxonomy of Unethical Designs, Women|