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The Stockholm-based design firm BVD is advertising their new line of products, available from the Japanese office supply company Askul. Among them is this clock, which I find worthy of reflection.

Consider the following: This is a beautiful clock, whose form follows its function. It is as easy to use in the context of an office as it is clever and visually striking. It is, by these counts, very nicely designed indeed. Things get less clear, though, when you consider that its core function seems to be reminding you every time you look at it that you’re somewhere you don’t want to be.